Peili Vision is a software company specialising in neurological assessment tools. Its product EFSim is a web-based simulation game that assesses the executive function skills of 8-13-year-olds linked to ADHD.
Peili Vision joined eight small to medium-sized enterprises (SMEs) in Health Innovation Yorkshire & Humber’s fifth international Propel@YH Boot Camp. Our Boot Camp seeks to bring the best health innovations from around the world into the UK, with the Yorkshire and Humber region being the first to make use of them.
We caught up with Ari Billig from Peili Vision to understand more about its journey on the Propel@YH Boot Camp
Why the UK?
We had felt that compared to other European countries, the UK has a larger need for waiting list reduction and more support regarding market entry. The regulation within the UK is more tolerant and in general, the UK tends to be more startup friendly and has stronger funding for new small businesses. The NHS also makes it easier to work with medical providers in a more centralised space.
What made you join the Propel@YH Boot Camp?
In the summer of 2023, Peili Vision decided to explore international markets. The Norwegian Health Cluster was inviting companies into the Propel@YH Boot Camp and we decided to apply. We previously knew about the programme and felt that this would be an important step for Peili Vision, in our ambition to enter the UK market and acquire the knowledge needed to be able to adjust our product to the needs of the NHS.
How did the programme help?
The programme exceeded our expectations. We couldn’t have acquired all the information needed to enter the UK healthcare market within a year and we got it within a week of extremely well-planned sessions. We now understand the UK’s complicated healthcare system. It simply is a fast track to market.
What was the most useful part of the programme?
Thanks to the programme, our overall understanding of the NHS system has increased dramatically. As well as finding the course useful, we have continued discussions and are still in contact with many participants. We have enjoyed the continuous help from partners on the programme and made lots of useful contacts in Yorkshire and the Humber.
What have you been doing since the programme?
We have now opened an office in Leeds, in the very same Nexus building where Propel@YH was delivered. We have received Launchpad funding for West Yorkshire and have started school pilots in Leeds. Currently, we are in discussions with various contacts within the region, including the Integrated Care Boards, with the ambition to broaden our services for child and adolescent mental health services. In addition, we have started some pilots with GP Practices in London.
We are in the process of searching for our second business development person and are considering hiring an interim data analyst from a local university. All in all, we feel we have been warmly invited to be a part of the local community and hope to prosper and grow in the area.